Tiki Surf – Product Animation. Proof of Concept
Watersports and Clothing Manufacture and Retail
Braunton, North Devon
3D product animation proof-of-concept built in Blender for North Devon's legendary surf brand. Demonstrates how interactive 3D explainer videos elevate surfboard craftsmanship, boost e-commerce conversion rates by up to 80%, and reduce product returns
The Challenge: Pre-Market Validation Without Manufacturing Bottlenecks
Bringing a new technical product to market carries inherent risk—especially when relying on static 2D drawings or early prototype photography. Tiki required a dynamic, photorealistic 3D animation that could:
- Deconstruct Complex Mechanics: Visually break down internal components, materials, and motion in a way static imagery simply cannot.
- Accelerate Pre-Launch Marketing: Generate high-resolution visual assets for digital campaigns, investor presentations, and website landing pages before physical production was finalized.
- Maximize ROI on Early-Stage Budget: Structure project scoping so early-stage R&D funds were spent efficiently on high-impact visual deliverables rather than bloated overhead.
The Solution: 3D Motion Engineering & Value-Driven Dynamic Pricing
To deliver maximum value for Tiki, we approached this project from two distinct angles: technical visual engineering and transparent project scoping.
- Dynamic Scoping & Pricing Model:
Recognizing that early-stage proof-of-concept projects require flexibility, we engineered a custom dynamic pricing model for Tiki. Rather than locking the project into a rigid, one-size-fits-all agency fee, we broke the scope down into modular render phases and milestone deliverables. This gave Tiki complete transparency and flexibility, ensuring they received maximum value for money at every stage of the animation pipeline. - Photorealistic 3D Animation & CAD Rendering:
Working directly from CAD geometry and product schematics, we built a fully textured, lit, and rigged 3D digital model. We engineered cinematic camera movements, explosive component reveals, and fluid lighting to bring Tiki’s product concept to life in crisp, high-definition motion.
The Result: A High-Impact Visual Asset Ready for Market Launch
The final 3D animation provided Tiki with a versatile, high-converting digital asset that bridges the gap between early R&D and commercial launch
RElated Projects
FAQ's
Got questions before starting your project? Here are quick answers on how we plan, design, and engineer our digital builds.
Q1: How much does a custom website cost, and how long does a build take?
Answer:
Our custom web design and development builds typically range from £3,000 to £12,000+ depending on scope, custom functionality, and technical requirements. A standard custom build takes 4 to 8 weeks from initial discovery to live launch. Ongoing SEO and digital marketing campaigns operate on 6-month growth cycles, with measurable search ranking improvements visible within 60 to 90 days.
Our custom web design and development builds typically range from £3,000 to £12,000+ depending on scope, custom functionality, and technical requirements. A standard custom build takes 4 to 8 weeks from initial discovery to live launch. Ongoing SEO and digital marketing campaigns operate on 6-month growth cycles, with measurable search ranking improvements visible within 60 to 90 days.
Q2: Do you build custom WordPress sites, and are they optimized for SEO and mobile speed?
and mobile speed?
Answer:
Yes, we engineer lightweight, custom WordPress and e-commerce websites built mobile-first with clean code architectures (including Breakdance and ACF). Every build includes core performance optimization for fast Core Web Vitals loading speeds and built-in technical SEO (schema markup, clean crawl structures, and meta data) so search engines index your pages seamlessly.
Answer:
Yes, we engineer lightweight, custom WordPress and e-commerce websites built mobile-first with clean code architectures (including Breakdance and ACF). Every build includes core performance optimization for fast Core Web Vitals loading speeds and built-in technical SEO (schema markup, clean crawl structures, and meta data) so search engines index your pages seamlessly.
Q3: What is 3D product animation and proof-of-concept modeling, and how can it help my brand?
Answer:
We create photorealistic 3D product animations, CAD renders, and visual proof-of-concept models to showcase complex technical products, marine hardware, outdoor gear, and engineering concepts. These high-resolution motion assets elevate your website UI, power high-converting social ads, and allow you to pre-market and demonstrate new products before manufacturing begins.
We create photorealistic 3D product animations, CAD renders, and visual proof-of-concept models to showcase complex technical products, marine hardware, outdoor gear, and engineering concepts. These high-resolution motion assets elevate your website UI, power high-converting social ads, and allow you to pre-market and demonstrate new products before manufacturing begins.
Q4: How do your Google Ads (PPC) and paid search marketing campaigns work?
Answer:
Our Google Ads management focuses on high-intent search traffic and maximum ROI. We handle keyword research, ad copywriting, negative keyword filtering, conversion tracking, and landing page optimization. Whether you’re targeting local customers or global B2B clients, we continuously optimize campaigns to lower acquisition costs and drive high-quality leads.
Our Google Ads management focuses on high-intent search traffic and maximum ROI. We handle keyword research, ad copywriting, negative keyword filtering, conversion tracking, and landing page optimization. Whether you’re targeting local customers or global B2B clients, we continuously optimize campaigns to lower acquisition costs and drive high-quality leads.
Q5: Can you design and scale custom e-commerce websites?
Answer:
Yes, we design and develop custom WooCommerce and modern e-commerce stores designed for conversion. From intuitive mobile checkout flows and custom product filtering to inventory syncing, payment gateway integrations, and technical product SEO, we build online stores engineered to increase average order value and scale sales.
Yes, we design and develop custom WooCommerce and modern e-commerce stores designed for conversion. From intuitive mobile checkout flows and custom product filtering to inventory syncing, payment gateway integrations, and technical product SEO, we build online stores engineered to increase average order value and scale sales.
Q6: Can you maintain, optimize, or run marketing for a website you didn't build?
Answer:
Yes, absolutely. You don't need a brand-new website build to work with us. We frequently audit, repair, and optimize existing WordPress and e-commerce websites. Whether your site is slow, suffering from technical SEO errors, or simply needs active management, we provide site speed overhauls, security updates, ongoing maintenance, and revenue-focused Google Ads and SEO campaigns for existing sites.
Yes, absolutely. You don't need a brand-new website build to work with us. We frequently audit, repair, and optimize existing WordPress and e-commerce websites. Whether your site is slow, suffering from technical SEO errors, or simply needs active management, we provide site speed overhauls, security updates, ongoing maintenance, and revenue-focused Google Ads and SEO campaigns for existing sites.
