If we don't understand your business, we can't deliver the best results. So we ALWAYS carry out a full exploration of your:
We don't:
Based on our understanding of your goals, we will present a few options as to how we approach your growth.
These will be on a scale of:
We want Digital Marketing to be affordable for our clients, we may not be the cheapest but our approach more than makes up for that.
We want to enjoy each project and starting out with clearly agreed parameters is one great way to start with a clear understanding and a reasonable set of expectations.
With you, we agree a clear scope of work.
We have been doing this long enough to know that things can change.
During this preliminary strategy period we see it as hugely important to agree with our clients an element of flexibility to our approach.
For example, you may have new products to promote that might require a different approach. By agreeing a flexibility timeframe we can manage this without impacting overall strategy.
We'll even agree a break clause for our services, we know you won't want to use it and see little value in "locking you in"
Olly's ability to understand both a client and their market led to massive growth in both advertiser and reader revenues at Classic Boat Magazine
Sou'West treats understanding a client's business and their sector as the fundamental backbone from which we work.
Of course, we will never understand it as well as you do but our work is all built on understanding.
We are not a one size fits all Marketing Agency, instead we prefer to engage in meaningful conversations with our clients.
We are not a large marketing agency and run a tight ship, meaning that our clients are not paying for a bloated big agency.
While much of the work is carried out in-house, Sou'West Marketing has a network of partners and suppliers that we chose from depending on the project.
We have learnt that, regardless of who does the work, the most important driver is a clear brief and ensuring that the work meets it.
Things will change in your business or the wider market and we want to be the partner that changes course with you.
We don't believe in locking clients into rigid plans but we do ask that major strategy changes are planned in advance, allowing us to dovetail it in with the existing strategy.
This yields better results and a smoother shift in focus.
The best thing about digital marketing is that it can all be measured really accurately.
At the beginning of a project we will agree with you a schedule of regular reporting calls to evidence the progress and value of our work for you.
Think of these as your digital speedometer! This is in our interest too. We want you to know that this is working well for you.