Sou-West offers Podcast production for clients.
Consumer behaviour is heavily influenced by how a brand presents its identity, moving far beyond mere product utility into the realm of emotional connection and shared values.
When Wingfoiling first started booming, just After COVID, I was working for a non-specialist Digital Marketing Agency, developing new clients.
I was fortunate enough to secure a leading Wingfoil brand as a client. This was a joy for me as I was really excited to start learning the sport, I had sailed a Moth foiling Dinghy but Wing Foiling had a simplicity that really appealed to me.
We were contracted to carry out SEO work and content marketing to develop prominence for a wide range of Keywords.
Being a larger agency, the work was passed on through a few different people, landing on the desk of a content writer who hadn't heard of the fast growing Wing Foil trend.
A blog was written that payed no respect to the client's hard work developing a premium brand identity and devalued their team's efforts.
The client was disappointed, I was FURIOUS
After some difficult internal conversations I developed a strategy to support the client that achieved the growth objectives while being respectful to the client's other marketing efforts:
Because it's not every client that is willing to give a second chance and I realised that the best Digital Marketing Agency experience comes from a profound understanding of the client's business, customers and competitors.
Olly's ability to understand both a client and their market led to massive growth in both advertiser and reader revenues at Classic Boat Magazine
Sou'West treats understanding a client's business and their sector as the fundamental backbone from which we work.
Of course, we will never understand it as well as you do but our work is all built on understanding.
We are not a one size fits all Marketing Agency, instead we prefer to engage in meaningful conversations with our clients.
We are not a large marketing agency and run a tight ship, meaning that our clients are not paying for a bloated big agency.
While much of the work is carried out in-house, Sou'West Marketing has a network of partners and suppliers that we chose from depending on the project.
We have learnt that, regardless of who does the work, the most important driver is a clear brief and ensuring that the work meets it.
Things will change in your business or the wider market and we want to be the partner that changes course with you.
We don't believe in locking clients into rigid plans but we do ask that major strategy changes are planned in advance, allowing us to dovetail it in with the existing strategy.
This yields better results and a smoother shift in focus.
The best thing about digital marketing is that it can all be measured really accurately.
At the beginning of a project we will agree with you a schedule of regular reporting calls to evidence the progress and value of our work for you.
Think of these as your digital speedometer! This is in our interest too. We want you to know that this is working well for you.