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Refined Social Media Advertising

Reach new customers

ULTRA TARGETED SOCIAL ADVERTISING

Let us drive more customers to your website by starting to work with Sou'West on Social Media Advertising.

We work with our clients to identify the opportunity, accurately profile a preliminary audience, create advertising copy, manage the audience and bidding based on conversion rates and finally, report to you regularly to discuss how we can further refine our approach.

Just a few ideas for Social Ads

  • Target Followers of Magazines, influencers or profiles that are likely to be interested in your business.
  • Target People who have checked in close to your premises
  • Frequent travellers are more likely to spend more money. We can prioritise delivery of certain social media ads to these people
  • Timed campaigns around relevant events or promotions that you wish to push.
  • Don't waste money on delivering ads at times that the audience doesn't convert

83%

of social media ad spending is expected to come from mobile by 2030

250%

Average ROI of social media advertising

2 h 23 m

Spent on social media each day by average users

28%

of people who use the internet found new products after viewing social media ads

SOU'WEST SOCIAL MEDIA PROCESS

  • UNDERSTAND YOUR UNTAPPED CUSTOMER BASE
  • SELECT MOST APROPRIATE SOCIAL MEDIA PLATFORM
  • DEVELOP AUDIENCE PROFILE
  • AGREE MONTHLY ADVERTISING BUDGET
  • DEVELOP ADVERTISING COPY
  • A/B TESTING TO IDENTIFY BEST CONVERSION RATES
  • TRACK CONVERSIONS AND REPORT TO YOU REGULARLY ON SUCESSES
Get Social with Sou'West Now

Our client commitment

  • A profound understanding of your business objectives and customer profile
  • Open and honest communication
  • Clear Strategy, objectives and benchmarking
  • Straightforward pricing structure
  • Regular reporting of progress and results
  • Fresh Ideas, creativity and insight
  • A sense of partnership and shared growth
  • Confusing technical jargon without context
  • Fast talk, constant upselling and forgetting your brand values
  • Too good to be true pricing and other general slipperiness

Who we work with

 

We work with local businesses to find ways to ensure that they are well represented digitally. 

  • Stay on the mind of locals and visitors
  • Grow Customer Base
  • Develop more repeat customers
  • Improve frequency of regular customer

Local Business Marketing

 

 

Our experience in this sector offers Water Sports brands and operators a short cut with their digital marketing. 

  • Content that understands your buyer and your brand
  • Accurate identification of potential customer groups
  • Unlike other agencies, you won't have to explain your sector to us. 

Click Here to Learn More

 

Does your business relies on customers travelling to you? We can explore some ways to ensure that they can find you, remember you and spend with you. 

  • Location Based SEO
  • Google Advertising
  • Disciplined Social Media strategy

 

Societies, Clubs, Events and Trade Bodies need a sensitive approach that fairly represents the values of members and participants. We seek this understanding and can develop measures to:

  • Increase membership
  • Communicate to participants
  • Engage sectors
  • Promote events to interested parties. 
Start Working with us

Sou'West treats understanding a client's business and their sector as the fundamental backbone from which we work. 

Of course, we will never understand it as well as you do but our work is all built on understanding. 

We are not a one size fits all Marketing Agency, instead we prefer to engage in meaningful conversations with our clients. 

We are not a large marketing agency and run a tight ship, meaning that our clients are not paying for a bloated big agency. 

While much of the work is carried out in-house, Sou'West Marketing has a network of partners and suppliers that we chose from depending on the project. 

We have learnt that, regardless of who does the work, the most important driver is a clear brief and ensuring that the work meets it. 

Things will change in your business or the wider market and we want to be the partner that changes course with you. 

We don't believe in locking clients into rigid plans but we do ask that major strategy changes are planned in advance, allowing us to dovetail it in with the existing strategy. 

This yields better results and a smoother shift in focus. 

The best thing about digital marketing is that it can all be measured really accurately. 

At the beginning of a project we will agree with you a schedule of regular reporting calls to evidence the progress and value of our work for you. 

Think of these as your digital speedometer! This is in our interest too. We want you to know that this is working well for you. 

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Are you ready to grow your business with Sou'West Digital Marketing

We can't wait to learn about your plans, we only take on clients that excite us as we feel that this brings out the best in everyone.

Get in touch, let's meet up and find what is going to fit your business.
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